36 Amazing Email Marketing Stats for 2019
With so many ways to reach your customers, is email even worth it anymore?
Short answer: Yes. Email marketing is still one of the most effective marketing channels out there. Most people still believe that email is simply a way of delivering messages to inboxes. The truth is, it’s much more than that.
If that doesn’t convince you, here are some of the latest email marketing facts and statistics to help guide your marketing strategy in 2019:
General Email Marketing Statistics
- There are now almost 4 billion email users (3.7 billion were recorded in 2017) worldwide. Experts predict this number will reach 4.1 billion by 2022 – that’s more than half of the world’s population!
- The amount of business emails sent and received is expected to be more than 319 billion in 2021 – this number was 269 billion in 2017.
- For B2B audiences, email ranks third amongst the most influential sources of information. The first two sources were found to be colleague recommendations and thought leaders.
- 49% of companies use email automation in some form or another. This number is expected to grow as automation solutions further develop.
- Emails with video clips can spike up click-rates by 300%. This suggests users’ inclination towards more visual emails. Video strategy is a hot topic in email marketing for 2018!
- The return on investment for email marketing averages at 3,800%, or an average of $38 return for every invested dollar.
- The best day to send emails on is Tuesday, at 10 am or anytime between 8 pm to midnight. Don’t ask us why – data proves it.
Demographic Email Marketing Statistics
- The conversion rate for opened emails on computers is the same for males and females. However, female conversion rate is higher on tablet devices, whereas male conversion is higher on mobile phones.
- 73% of millennials say they would rather communicate business affairs via email.
- 72% of young adults (18 to 24 year olds) say they prefer opening emails on their phone.
- 28% of customers say they prefer receiving promotional content via email more than once per week.
B2B Email Marketing Statistics
- 86% of professionals say they would rather use email for communicating about business matters.
- Click-through rates are 47% higher for B2B emails as compared to B2C emails.
- 59% of B2B professionals say that email is their biggest revenue generating marketing source.
B2C Email Marketing Statistics
- 80% of business professionals believe that email marketing increases customer retention.
- In the US, 30% of customers who subscribed via email have purchased from the brand they subscribed to.
- As compared to other types of emails, welcome emails generate 320% more returns.
- According to QuickSprout, people who subscribe via email are 3 times more likely to share your business content on their social media compared to other customers.
- 77% of people would rather receive promotional content via email than through SMS or social media.
- 77% of customers open emails solely because of the discounts offered.
- Emails with personalized subject lines have a 29.3% higher open rate.
- 68% of recipients mark an email as spam based on the subject line.
- Emails with graphics have a 26.89% higher open rate and 4.36% higher CTR.
- Targeted emails are 3x more likely to bring in revenue as compared to non-targeted emails.
Spam Email Marketing Statistics
- Non-profit organizations face an annual loss of approximately $15,000 because their emails are filtered to the spam folder.
- 45% of all emails sent is spam. Mostly, it’s promotional/advertising spam.
- Spam affects businesses. In fact, it costs businesses approximately $20.5 billion every year in terms of reduced productivity and technical expenses.
Email Marketing Segmentation Statistics
- Segmented emails have a 14.32% higher open rate than non-segmented emails.
- Click-through rates are 100.95% more for segmented campaigns!
- 51% marketers agree that email segmentation is the most effective technique for personalization in email marketing.
- Demographic segmentation is the most preferred form of segmentation for businesses.
Mobile Email Marketing Statistics
- As of late 2018, the number of mobile email users is expected to reach 2.2 billion.
- 49% of all emails sent are opened on a mobile device. As smartphone users increase, this number is likely to rise too.
- According to Bluehornet, 80% of users are likely to delete an email if it isn’t mobile friendly.
- Mobile emails can account for 20-75% of email open rates for different businesses.
- If an email is opened on a mobile device and again reopened on another device, the potential for the click-through increases up to 65%.
At the end of the day, all these stats point to the single, most important fact of all:
Email is still a very relevant and consistently growing communication channel – your marketing strategy is incomplete without it.
But just like everything else, email marketing is evolving. In 2019, emails need to be mobile-friendly to cater to a distracted, smartphone-obsessed audience that’s always on the go.
Moreover, businesses need to watch out for the extremely fine line between promotion and spam. With so many tools and algorithms available to help filter out spam email, it’s even harder to make sure your email lands in the right inbox.
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