Email

36 Amazing Email Marketing Stats for 2019

November 9, 2018

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36 Amazing Email Marketing Stats for 2019

With so many ways to reach your customers, is email even worth it anymore?

Short answer: Yes. Email marketing is still one of the most effective marketing channels out there. Most people still believe that email is simply a way of delivering messages to inboxes. The truth is, it’s much more than that.

If that doesn’t convince you, here are some of the latest email marketing facts and statistics to help guide your marketing strategy in 2019:

General Email Marketing Statistics

Demographic Email Marketing Statistics

B2B Email Marketing Statistics

B2C Email Marketing Statistics

Spam Email Marketing Statistics

Email Marketing Segmentation Statistics

Mobile Email Marketing Statistics

Wrapping Up

At the end of the day, all these stats point to the single, most important fact of all:

Email is still a very relevant and consistently growing communication channel – your marketing strategy is incomplete without it.

But just like everything else, email marketing is evolving. In 2019, emails need to be mobile-friendly to cater to a distracted, smartphone-obsessed audience that’s always on the go.

Moreover, businesses need to watch out for the extremely fine line between promotion and spam. With so many tools and algorithms available to help filter out spam email, it’s even harder to make sure your email lands in the right inbox.

Did you find this article helpful? We’d love to know. Leave us your comments and feedback below!

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